WINK Models explores what brand ambassadors are and why no brand competing in the modern media landscape can afford to ignore them. Visit our website for more.

One of our favourite shoots of the year!

While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.