When you show up for a casting or a meeting, what are your expectations? What are your expectations for the person(s) you’re meeting and what expectations have you placed upon yourself?

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

We chat with Kate Johnston about the best ways to look after your skin. And her tips are fantastic!