#backyourself is an initiative by WINK Models for all people, but especially young women, to build a healthy self assessment and to be a positive force in their own lives.

We can be our own worst enemy, or our own best friend.

INK Models, with its roster of talented models and influencers, has created stunning video ads for some of the most iconic global brands, including 7-Eleven and McDonald's, capturing the attention of audiences worldwide.