The Oodie, the Australian loungewear brand known for its oversized wearable blankets and playful pop culture collaborations, is one of WINK Models’ most frequent repeat clients. Over the past five years, The Oodie has worked with more than 10 WINK models across its eComm, campaign and loungewear shoots.

WINK has supplied a diverse range of talent for the brand, including female and male models, teens, curve and plus-size talent, as well as real families, ensuring each brief is matched with the right people for the campaign.

The brand also regularly comes to WINK for character-themed campaigns, with the team sourcing specialised and lookalike talent for creative briefs inspired by shows including Game of Thrones and Seinfeld.

With The Oodie returning shoot after shoot, WINK continues to provide the commercial models and specialised talent needed across its growing content calendar.

Renato

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