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While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.
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Hosted by celebrity gossip guru and standout personality from The Apprentice, Richard Reid, the 2016 CommsCon Awards was a night filled with talent from across the PR and digital media industry.
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Simon Bloomfield is a renowned expert in the creative field. Read on for his opinion on the need for diverse talent in advertising.
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Is your brand benefiting from influencer marketing yet? Find out why micro-influencers are effective brand ambassadors! Visit our website for info.