WINK went international last week! Some of our amazing girls got the chance to be involved in Colombo Swim Fashion Week 2016 over in Sri Lanka. We spoke with Lauren Mita about her experience on the trip,

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Our very own EDM creator and brains behind all things creative at WINK sat down with us to share her story.