While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

Authenticity plays a big part in the advertising industry and we are seeing more and more briefs come across our desks for real families. Luckily, we have just that!

See how WINK Models sourced Real Families and Real Couples for this Sussan shoot, which showed women together with important people in support networks.