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Influencer Marketing
Partnering with mega vs macro influencers: Pros & Cons
What is a mega influencer and how is a macro influencer different? More importantly, what are the pros and cons for brands who want to work with either? Fin the answer here!
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Fitness
WINK’s top 9 fitness models for 2018
Below, we have listed our top 10 picks of our most fit models!
Events
Fyre Festival: With great influence comes great responsibility
One of the greatest social media phenomena of all time was arguably the failed Fyre Festival in 2016. Read all about how this changed the influencer marketing landscape here.
Model
Woke Washing and The Perils of Tokenistic Engagement
Advice for brands wanting to overhaul their image to be more inclusive, and how to avoid woke-washing