We are so excited to have been involved in a feature on NITV talking Indigenous model representation

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

A big thank you to Gemma Hanley from Mandatory Mindfulness for this amazing insight into our #BackYourself campaign!