• Home
    • /
  • Blog
    • / Diversity /
  • #DiverseTalentMatters with Sibling Agency MD, Mandy Galmes
Diversity

#DiverseTalentMatters with Sibling Agency MD, Mandy Galmes

Mandy Galmes has over 20 years’ of experience as a communications and business consultant. She is the current managing director of Sibling Agency, a subsidiary of WPP AUSNZ, and prior to, Mandy was co-founder and managing director of independent communications consultancy Fuel Communications. Mandy took Fuel from a start up agency to a multi-award winning agency with several Cannes Lions awards. In addition to this, she has worked on communications strategies for brands such as The Iconic, Optus, Woolworths Limited, Sodastream, Visa, Caltex, and Salesforce.com.

With international success, and being a judge for th PR category for Cannes, Mandy is the perfect candidate to seek expert opinons on diversity in Australian advertising. See what she had to say below!

“Talent can make or break a campaign so I have to say it’s critical. We really push ourselves to think hard to think about who the right fit is,
Everyone know Dove campaigns, reflecting the full breadth of womanhood in all its glory and trying to make women feel proud of their bodies regardless of what shape or size they are. That has really triggered brands to think a lot more deeply about how they represent their customer, their audience,
I was fortunate enough to be a judge at Cannes last year for the PR category and you definitely saw the trend to diversity coming out in all the work that was coming from markets across the world, even from China right through to South America there is growing awareness of the need to better reflect what heir true audience is,
Increasingly our briefs are becoming more complex because we want to make sure that we’re reflecting the real community. We still have a long way to go in terms of the representation of true Australia,
If brands want to continue to hold onto the way they take their message to market then I think it’s going to be really important that their consumer feels like they’re being spoken to by someone who is like them or represents them.”

You Might Like

Bridal Shoot

Wedding models for One With the Ocean bridal shoot

Check out the stunning Monique Mears in this amazing bridal shoot!

Want More?

  • Alcohol Promotions & Night Clubs
  • Art Model
  • Bachelor of the Year
  • Beauty
  • Beauty Pageants
  • Behind The Scenes
  • Bikini Model
  • Body Paint
  • Body Part Model
  • Brand Ambasador
  • Brand Ambassador
  • Bridal Shoot
  • Campaign
  • Catalogue Model
  • Catwalk Model
  • Celebrity Model
  • Charity
  • Charity Ambassador
  • Chef Model
  • Christmas Tips
  • Classics Models
  • Commercial Advertising Campaign
  • Confidence
  • Disabilities
  • Diversity
  • Event Staff
  • Events
  • Fashion
  • Fashion Model
  • Fitness
  • Fitness Model
  • Hair Model
  • Health
  • Health Model
  • Indigenous Model
  • Influencer
  • Influencer Marketing
  • Instagram
  • Interview
  • Life Coach
  • Lingerie Model
  • Magazine Model
  • Makeup Artist
  • Makeup Model
  • Mens Fashion
  • Miss World
  • Model
  • Model & Cheerleader
  • Model Author
  • Model Digis
  • Model Diversity
  • Model DJ
  • Model Party
  • Model Tips
  • Modelling Agency
  • Models with Disabilities
  • Music Model
  • Need It Now
  • News
  • Paraplegic Model
  • Photographer
  • Photoshoot
  • Product Sampling & Experiential Marketing Programs
  • Promo
  • Real families
  • Social Media Shoot
  • Sports Model
  • Swimwear Model
  • Teen Model
  • The Bachelorette
  • Top Photographers
  • Travel
  • TVC Actor
  • VIP Event Staff
  • WINK's Top 10

    • Instagram

    Wink on Instagram

    You Might Like

    Interview

    1 on 1 with photographer Aaron Browning

    Aaron Browning is a superstar photographer from Sydney who shoots all the babes. You will often see his work splashed across many of our models portfolios so we took a few minutes out to learn more about the man behind the lens.

    Campaign

    4 Steps to Turn Self-Doubt into Self-Confidence

    When you have a well-defined path in life, and are ready to reach your goals, self doubt can be a rapid way to bring you off track. At WINK Models, we believe you can achieve anything you put a positive mindset to. At some point in your career path, it becomes necessary to #backyourself and turn self doubt into self confidence. We’ve created 4 main steps to bring your self esteem right back up to where it belongs.

    Confidence

    Nicole Gibson from Rogue & Rouge for #BackYourself

    We are so honoured to have the CEO & Founder of The Rogue & Rouge Foundation on board our #BackYourself initiative!

    Head Office

    • 85 William Street
    • Darlinghurst
    • NSW 2010, Australia

    • +61 (2) 8005 4388
    •  
    • [email protected]

    Connect