Words by Simone Murcutt, marketing assistant for WINK Models.

While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

#backyourself is an initiative by WINK Models for all people, but especially young women, to build a healthy self assessment and to be a positive force in their own lives.