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Gregory Jewellers, an iconic Australian jewellery brand with several boutiques across Sydney and Melbourne, was recently casting for their Christmas campaign shoot, "Feast of Brilliance," to feature in-store, cinema ads, and digital assets.

Anyone who has experience in pulling off engaging and fun consumer events will probably tell you the same thing. No matter how great a plan looks on paper, on the day, it’s the human touch that often dictates whether it sinks or swims.