INK Models, with its roster of talented models and influencers, has created stunning video ads for some of the most iconic global brands, including 7-Eleven and McDonald's, capturing the attention of audiences worldwide.

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Check out Simone's interview with SHE DEFINED about her juggling her career with her side hustles.