Wink models Steph P and Daniel Z were cast to bring the Jeanswest "New Denim Era" campaign to life! Shot in studio and on location, the images fronted the brand's website, social media, in-store posters and EDM content.

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Yen and Daniel star in Chadstone’s Autumn/Winter 24 campaign, and this was a significant win for our 2 gorgeous models!