Take a look at some of the stunning Melbourne designers on our models this year at VAMFF!

While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

Social conversations and online content go a long way in converting consumers. Are you aware that over 60% of marketers globally work with about ten or more influencers on their campaigns?