Wink talent Vilda was selected to front the Dusk x Allens Party Mix collaboration, with fragrance’s that smell just like the lollies!

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Check out our models acting as brand ambassadors as they sample out the new Heineken 3 mid-strength beer!