#backyourself is an initiative by WINK Models for all people, but especially young women, to build a healthy self assessment and to be a positive force in their own lives.

We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.

Check out Amy Sheridan representing WINK in our very own video.