In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Where fashion meets fitness, Hermes Fit took over Sydney with the help of Wink Models and what an activation...

We're giving you an exclusive insight in to what it's like to be one of the models taking part in Melbourne Fashion Week 2018. We chatted to model and muse Angel Dixon who took part in the MFW Street series shows.