Anyone who has experience in pulling off engaging and fun consumer events will probably tell you the same thing. No matter how great a plan looks on paper, on the day, it’s the human touch that often dictates whether it sinks or swims.

Are you interested in improving awareness of your business? Have you thought of collaborating with model influencers? Influencer marketing has proven to be one of the great marketing strategies for reaching out to and getting engaged with an online audience.

Wink models Steph P and Daniel Z were cast to bring the Jeanswest "New Denim Era" campaign to life! Shot in studio and on location, the images fronted the brand's website, social media, in-store posters and EDM content.