Taryn is rising to the challenge to be involved in the Vinnies CEO Sleepout for another year!

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Social conversations and online content go a long way in converting consumers. Are you aware that over 60% of marketers globally work with about ten or more influencers on their campaigns?