Our handsome Pete Dickin got to give the new McDonalds sleep wear a try out in their first campaign. These PJ's have got us wanting hash browns from the moment we walk up. McMuffin anyone?

Anyone who has experience in pulling off engaging and fun consumer events will probably tell you the same thing. No matter how great a plan looks on paper, on the day, it’s the human touch that often dictates whether it sinks or swims.

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