In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

We're giving you an exclusive insight in to what it's like to be one of the models taking part in Melbourne Fashion Week 2018. We chatted to Jason Clymo who closed the opening show for MFW. Jason was become a household name after featuring as one of the first models with a disability included in an Australian Fashion Week. We're so proud of his achievement and for leading the way for diversity and inclusion.

Brielle and Jade are looking dreamy in this bridal shoot for Polka Dot Bride.