We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.

Introducing, to those who don't know her, Carly Gordon of WINK Melbourne. Carly is a self-expressed Melb-aholic who has made her mark in the blogging industry. We were curious about Carly's Melbourne life so decided to ask her a few questions...

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.