Introducing Close Up’s The Playbook
Electric Lime Films and WINK worked with R/GA to create an engaging piece that communicated the message of intimacy and to break the boundaries for Unilever’s ‘Close Up’ brand featuring our models.
Every scene tells a powerful story; from first encounters, to intimate moments shared between partners. The casting involved a mixed demographic to convey the barrier breaking element of the brand. From inter-racial couples to LGBT partners, as well as breaking age barriers in a relationship, Close Up aimed to show that love has no barriers.
WINK are so proud to have been able to fulfill all briefs and have this amazing video feature only WIN talent. We are so proud of each and every model who was involved sharing this message;
Director: Pabz Alexander