We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.
About WINK: WINK is one of Australia’s leading commercial modelling and talent agencies, with talent based nationwide. Our clients include Sephora, David Jones, The Iconic, Bras N Things, Woolworths, Vogue, Coke and RM Williams. WINK exists to provide excellent service to our clients, taking the hard parts out of organizing talent. We tie together all aspects of the process together in a neat, organized bow. As individuals, we are thought leaders in the industry and collectively we ensure our talent feel supported with organized and accurate communication, career advice and prompt payment.
There are two very important things to have on a shoot. Number one, strong coffee. Always. Number two, great talent you’ve chosen to represent your brand. You can’t grab anyone off the street and expect your photoshoot, TVC or online content shoot to pop. Finding the right talent is as much an art as it is a science. Because the right model ignites a fire under your brand that’s impossible to put out. Luckily for you we’ve got connections in all the right places. The big brands know who to choose to attract major media exposure, generate brilliant buzz, and drive juicy long term ROI. And now you know their secret too. From the hottest editorial models to the best swimwear girls (and guys!) - here are the top booked models of 2020 so far.
When starting out as a wedding photographer, family and friends are often subjects of our shoots, but this is not always possible and not wishing to test their patience, there comes a time when you need to look elsewhere. Here is how to book the right model for a wedding campaign shoot that will keep things as simple as possible, whether you are looking to improve your portrait photography skills, experiment with new looks for your portfolio, or break into the wedding business.
While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.
With the world seemingly come to a halt, financial anxiety has become more real than ever. And to those who are in quarantine, earning a profit has become largely dependent on technology. Whether it’s a full-time online gig or a part-time side hustle, earning money can be done even in quarantine. It just takes a bit of thinking outside of the box.
March and April have seen some incredibly tough times for the fashion industry and the broader community. We’ve experienced mass event cancellations, Australia wide store closures and a significant decrease in advertising spends, across the board. Here are some positive examples of how brands have been able to adapt and dig deep in their response to the COVID-19 pandemic.
It is important to maintain the lowest risk of COVID transmission possible at all time. Here is a guide on how to do this during photographic shoots based on current government guidelines.
WINK Models held a modelling competition where we searched all of Australia for the best undiscovered plus size male and female talent. The winners were...
Social conversations and online content go a long way in converting consumers. Are you aware that over 60% of marketers globally work with about ten or more influencers on their campaigns?
In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.
So you’re planning to commission a commercial photographer to shoot some images for you... but where do you start? The best way to kick off is to share a thoughtful and detailed brief with your shortlist of preferred photographers. Providing a good brief is the best way to help them ascertain if they can capture your creative vision and communicate it effectively on your behalf.
Are you interested in improving awareness of your business? Have you thought of collaborating with model influencers? Influencer marketing has proven to be one of the great marketing strategies for reaching out to and getting engaged with an online audience.